CTIT Consulting
Focused on helping companies understand and operationalize Customer Centricity
Customers Think in Tradeoffs (CTIT) and companies should to the same.
THINKING TRADEOFFS & TALKING TRADEOFFS
Inspiration and insights for everyone interested in understanding how customers think and choose
Thinking Tradeoffs & Talking Tradeoffs provide short and actionable perspectives on customer centricity. If you’ve ever wondered what customer centricity actually means, what’s the universal language all customers speak, how customers think and choose solutions, or how you build a customer centric organization, you’re in the right place.
Thinking Tradeoffs are accompanied by short summary videos, Talking Tradeoffs, that you’ll find on the same page. Both provide actionable and (hopefully) thought provoking and interesting perspectives on how to turn customer centricity from an incantation to action.
Unique insights and expertise
Pontus has advised large global organizations on the themes of growth, customer centricity and innovation for almost 20-years. His career spans BCG and Innosight where he worked as a partner for 9-years across Asia and Europe. Pontus explores the fundamentals of customer centricity in his weekly Thinking Tradeoffs& Talking Tradeoffs.
I've spent two decades advising companies in top-line growth, customer centricity and innovation. This is what I learned during the past two decades:
1) Customers Think in Tradeoffs.
2) Companies don't sell products or services, they sell packages of tradeoffs.
3) The customer perception of what constitutes a compelling package of tradeoffs evolves constantly.
4) Correspondingly, companies must continuously innovate their tradeoff packages, often incrementally, sometimes significantly.
5) Changing the package of tradeoffs requires companies to make new internal tradeoffs in resourcing, priorities, and capabilities. Sometimes these tradeoffs are incompatible.